Company News, New Products

TBH Kids Enters Retail Market with Exclusive Partnership with HEB Stores

TBH Kids consists of all-natural deodorant, face washes, pimple patches and wipes for gentle and slightly-oily skin, and the TBH Kids Shampoo and Conditioner.

TBH Kids and HEB stores are launching a complete line of hair, skin and body care products age-appropriate for the ‘tween population.
 
Fairy Tales, the makers of the bestselling children’s hair care products, expanded three years ago with TBH Kids. The DTC-only line of naturally-derived hair, skin and body care products packaged in text-inspired, colorful packaging, was developed to help kids transition from child to tween.
 
TBH Kids consists of all-natural deodorant, face washes and wipes for gentle and slightly oily skin, plus the best-selling TBH Kids Shampoo and Conditioner formulated with nettle and meadowsweet to help dry up the natural oils on the scalp. Rounding out the line is pimple patches, body wash and lotion. 
 
TBH Kids earned $1 million in online sales since the onset of the pandemic as parents searched for a safe, gentle solution to the challenges of puberty.
 
“HEB was one of our first retail partners many years ago and has consistently been an amazing champion of our brand as we expanded the Fairy Tales line,” said CEO Risa Barash. “There was never a thought to go elsewhere when TBH Kids was ready for retail.”
 
TBH Kids is now available on-shelf in select HEB locations throughout Texas.  
 

Add us as a preferred source on Google

Get the latest Happi news, insights and analysis in your Google Search and AI experiences.

Keep Up With Our Content. Subscribe To Happi Newsletters